Scope: Product Design, Graphics Direction, Photo Direction, Packaging, NeoCon Support Material, Advertising Material
Awards: 2002 NeoCon Best of Show, Gold Award, Carpet Tile
Off-the-shelf custom modular carpet is the concept. By visually deconstructing the tile, it appears to have a custom product cut into it. Very large repeats and the manufacturing process itself ensure that no two installations weill ever be identical.